Rob cut his teeth developing in-class games for township entrepreneurs in the 1990s. When the economy opened up after 1994, Rob developed games to help companies employees learn how businesses create value for their stakeholders. In the 2000s, Rob turned his hand to appraising business value through leadership quality – first as a writer of annual reports and then, in the late 2010s, as an award-winning analyst for the asset management industry. A broad understanding of business across a wide range of industries serves as a solid platform for simulating challenging business cases in the game-play environment.